Designing Products for Conversion and Retention
Sure, you have a great product. So why is nobody using it?
User growth can often be seen as "growth hacking" or "marketing's problem," but everybody on the team needs to help build great products that grow virally.
Join Laura Klein and O'Reilly Media for this one-day, online workshop to learn practical tips for designing, managing, and measuring quickly growing products.
Date: September 15, 2015, 10am PDT
Location: Your Desk! (this is an online class)
Class Length: 5.5 Hours
What you'll learn:
- How to select one of the Four Drivers of Growth
- How to identify and acquire your Ideal Customer
- How to turn visitors into users
- How to design to engage users and reduce churn
- How to measure your customer lifecycle funnel