Products that people love and incorporate into their everyday lives tend to have two things in common: they’re both useful and usable. In other words, they’re things that people people want to use because they fill a particular need, and they’re things that people can use, because they’re not prohibitively complicated.
Unfortunately, a lot of products fail one or both of these tests pretty badly. Either nobody wants to use them because they don’t see the value, or people try using them and give up in frustration. If you’re struggling with an analytics dashboard that isn’t getting the sort of usage you’d like, it’s worth conducting some research in order to find out if you’ve shipped something useless or unusable. Or both!