Build Better Products - Pre-order now!

Build Better Products - Pre-order now!

Hi, I'm Laura.

I fell in love with technology in 1995 when I watched my first usability test. Since then, I've been an engineer, UX designer, and product manager for companies of all sizes. I also wrote two books. 

These days, I  work with product teams to help them learn from their users and turn those insights into products people love and use. 

What I can do for you:

  • Improve your company's product development process
  • Teach PMs & Entrepreneurs how to do customer development and user research 
  • Provide a workshop or training session in Lean Startup, UX, and Product Management
  • Coach product teams to build better products